Notes about projects, thoughts, and observations done after hours.

Alejandro Rodriguez Alejandro Rodriguez

Standard Print Goods–Logo System

From the early days of my childhood, I have always been one who would seek posters and prints to hang on the walls of my bedroom. It always seemed important to me to fill my space with inspiration. Whether that be skateboarding posters or artwork from fellow friends.

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Alejandro Rodriguez Alejandro Rodriguez

Team Stevens

YWCA is celebrating 21 years of their annual 5k run/walk through historic Lancaster. It’s the longest consecutive-running Race Against Racism in the United States. My alma mater, Thaddeus Stevens College of Technology, registered to participate and made a team to compete in the race and I was hired to design their team shirts. It’s always great to create work that goes towards a great cause!

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Alejandro Rodriguez Alejandro Rodriguez

ADC Hype Video | 2019

2018 has been a year of challenges and growth. That being said, I decided to recap some of the work I’m most excited about for your viewing pleasure.

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Alejandro Rodriguez Alejandro Rodriguez

Published in Motive Vol.1

Reading interviews of creatives that I aspire to has been a common past time between projects. Getting my first copy of The Great Discontent back in 2014 gave me a taste of how impactful hearing someones else’s life story had on my life. I always hoped to have the opportunity to do the same so when Danny Owens asked if I wanted to take part in his artist series for his book Motive, I jumped on the offer.

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Alejandro Rodriguez Alejandro Rodriguez

All We Do Is Drive

My first job out of High School was at a local Detail Shop cleaning cars. That might not sound all that cool but do you know what was cool at 18? A clean car. Do you know what was cooler than a clean car? A cool, clean car. Like most guys my age, I embarked on the rightful passage of buying a car and dumping every hard-earned dime into expensive car parts. The silver lining to the years of costly repairs and maintenance is that the money I got from selling the car was what made it possible to move here to NYC.

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Alejandro Rodriguez Alejandro Rodriguez

Hardpressed – Apparel Design

Summer/Fall line t-shirt designs for Hardpressed. These designs were inspired by the rich Saskatchewan history and rolling hills of prairie. Be sure to check them out!

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Alejandro Rodriguez Alejandro Rodriguez

The Process – Tutorial

Unless you've been living under a rock for the past 5 years, lettering has grown a presence that frankly, it's hard to ignore. Platforms like Instagram have become an incubator for the thriving lettering community, and maybe you've been itching to be a part of it. Having the skills to create custom typography isn't necessary, but it will definitely make you more valuable.

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Alejandro Rodriguez Alejandro Rodriguez

Palmas Got Their Van Stolen

I for one have never had a car of mine stolen. Even though growing up watching movies like Gone in 60 seconds, I assumed car thieves like Nicolas Cage are always prowling the streets trying to steal 50 luxury cars in one night. The guys in Palmas might not have a 1973 Ford Mustang, but their 2000 Ford e-350 was stolen one night by a dirtbag father and son duo.

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Alejandro Rodriguez Alejandro Rodriguez

Helicopter Ride Over NYC

I turned 26 over the weekend. I'm not one for birthday parties or even presents. But hanging out of the side of a helicopter is one hell of a way to celebrate.

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Alejandro Rodriguez Alejandro Rodriguez

Death Before Creative Block

So you opened a new document 10 minutes ago and instead of beginning the project, you fall into a strange type of semi-paralysis that seems to only affect the motion of your thoughts. You reach for your phone and begin scrolling through Instagram seeing new posts by other creatives every time you refresh the page. Instead of admiration and support, you are filled with petty questions. Like — how did he think of that? Did she get hired to do that? He got that many likes??

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