The Peoples Last Stand

Services

Brand Strategy
Brand Identity
Print Design
Illustration

 

Details

The People’s Last Stand is a cocktail lounge based out of Dallas, TX. First opened in 2011, the original visual identity didn't communicate the mission of providing the best environment for guests to become the best versions of themselves.

I was hired to rebrand The People's Last Stand and to reposition the cocktail lounge to better stand out from a crowded market. Cheers.

alejandrodesignco_thepeopleslaststand_portfolio_assets-05.jpg
alejandrodesignco_thepeopleslaststand_portfolio_assets-19.jpg

It’s all about the people.

The raised glass logo represents the shared social moment of pushing aside your personal motives to celebrate the people around you.

alejandrodesignco_thepeopleslaststand_portfolio_assets-08.jpg

The name is pretty long.

A custom monogram was designed to be a shorthand of the brand name.

alejandrodesignco_thepeopleslaststand_monogram_layered_update_2.gif
alejandrodesignco_thepeopleslaststand_portfolio_assets-07.jpg
alejandrodesignco_thepeopleslaststand_casestudy_working-15.jpg
Previous

Electric Coffee House
Next

Running Rabbit Distillery