Standard Print Goods—Logo System

From the early days of my childhood, I have always been one who would seek posters and prints to hang on the walls of my bedroom. It always seemed important to me to fill my space with inspiration, whether that be skateboarding posters or artwork from fellow friends.

What pushed me to pursue graphic design was the power of sharing my work in physical form. Even as I have leaned more towards brand identity and strategy, creating prints has still been a priority. After years of selling prints without the established identity, I decided to challenge myself and create a robust logo system for the sub-brand I sell prints underneath, Standard Print Goods.

Inspired by the now-inferior messenger pigeon, which was once used commercially to deliver communication over long distances, Standard Print Goods’ goals are to provide quality artwork for creatives, timely and efficiently. Timely, that is, compared to a flying domestic bird.

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