Lumi (a concept brand)

Remember to take your vitamins

Between client work, I do a lot of conceptual brand explorations that are purely self-motivated. These brands aren’t real, but the thought and attention are. So, instead of those projects only existing on my Instagram, I wanted to start sharing those conceptional explorations here on my Journal page more often.

This faux brand is called Lumi. It’s a wellness brand that has “hired” me to design the labels for their multi-vitamins. My mental design brief goes as follows:

• Design a logo system for Lumi

• The visual attributes of the brand would be clean, simple, and modern

• The target audience are those who seek not only the medical benefits of taking a daily multi-vitamin but also the esteem boost of having a beautiful bottle that would share bathroom shelf space with products by brands like Aesop and Byredo

All work was produced in a 24-hour timeframe to keep ideas fast and loose. If you have any feedback, comment down below!

For more projects, follow me on Instagram.