X marks the spot

The process of creating the visual identity for a brand can take a lot of effort. In the early stages, multiple directions are explored with the objective of communicating the style and personality of the brand. These explorations are then refined and presented to the client as separate directions, and the client ultimately chooses what direction they want to move forward with.

When a single direction is chosen, or a mix of them all, other directions are abandoned and left to die in the archives of your hard drive.

This is a direction that was left to die but managed to find life as a concept brand. The brand is called Find Home, a service to help you find your new home. Get it? The brand is edgy and targeted to young professionals who are looking to move to a new city.

The original brand name, copy, and colors are changed to protect the sensitive nature of intellectual property that hasn’t been shared yet.

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