Alejandro Design Co. | Graphic Design Studio | Brooklyn, New York
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The People's Last Stand

The People’s Last Stand is a cocktail lounge based out of Dallas, Texas. First opened in 2011, the original visual identity didn't entirely communicate the elevated experience of the bar, so I was hired to reposition the bar and to refresh the brand of The People's Last Stand. The bar was born from the idea of providing the best environment for guests to become the best versions of themselves by sharing in the hopes and aspirations of the guests and the community.

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The People’s Last Stand

The People’s Last Stand is a cocktail lounge based out of Dallas, TX. First opened in 2011, the original visual identity didn't communicate the brand values in providing the best environment for guests to become the best versions of themselves. I was hired to rebrand The People's Last Stand and to reposition the cocktail lounge to be better aligned it with its mission. Cheers.

 

Service

Brand Strategy
Brand Identity
Print Design
Illustration

 
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