Alejandro Design Co. | Graphic Design Studio | Brooklyn, New York

Notes about projects, thoughts, and observations done after hours.

A blog about projects, thoughts, and observations done after hours.

Knowledge and Experiences

Fig. 1

Fig. 1


New ideas emerge when the mind wanders.

I have this ritual I do everything morning that I started when I was young. When I would wake up, the first thing would I do while gazing at my ceiling is think “what do I want to do today”. I would factor in the weather, the time, and my resources and come up with a handful of options. And when I decided, normally while in the shower, I would do it. Normally I would do it alone.

It would be as simple as thinking “today I want to go hiking and take photos.” Then I would throw on clothes, grab my camera and run out the door. Taking these spontaneous trips forced me to be present. I would be aware of every detail. The texture of the tree bark, the calming smell of the leaves and the faint rumbling of a nearby stream. I wanted to absorb these details and store them away. I did this because I knew when I would make it back to bed that night I would return a better person than who I was when I first woke up that day.

I noticed the more I experienced, the better I became at solving problems. Problems either related to life or design. This library of information curated in your mind inevitably grows, but it’s learning to tap into that library and using it when you need it. New ideas emerge when the mind wanders, and these ideas are what keep me hungry as a creative.

Knowledge & experiences are what gives me the most value in my life. The rest, in my opinion, is bullshit that distracts you from what matters to you. So what I would ask of you is to take the time to be present. Notice the small, fleeting details. It could do you some good.


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Alejandro RodriguezComment