Alejandro Design Co. | Graphic Design Studio | Brooklyn, New York

You’re passionate about what you do.
And I’m passionate about what I do.

I’m a Brooklyn based graphic designer who creates identity and experience through concept development, art direction, and graphic design.

 
Fig. 1 - Photos by  Danny Owens

Fig. 1 - Photos by Danny Owens

 
 
 

If you don’t mind, a quick introduction

Alejandro Rodriguez is a Brooklyn-based graphic designer who creates memorable branding and experiences through art direction and graphic design. Passionate about creating thoughtfully crafted work, Alejandro works as a creative partner for small businesses who want to make an impact.

Growing up in the skateboarding and music culture, Alejandro created illustrations inspired by board graphics and by the memorizing editorial illustrations that covered skateboarding magazines. These early skills then adapted their way into creating band t-shirts for close friends then eventually his skills were focused on identity design, illustration, and custom lettering. Alejandro sells prints in his shop and even wrote and illustrated a small print publication, Farewell Monsters, a non-fiction scientific inquiry of extinct creatures.

Originally from Lancaster Pennsylvania, Alejandro studied graphic design at Thaddeus Stevens College of Technology where upon graduation was awarded the Excellence in Graphic Communications and received the Certificate of Merit at the 2014 Tom Frecska Student Printing Competition. Most recently, Alejandro was awarded the 2018 Outstanding Young Alumni of the year.

 
 
 
 
 
 
 
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Fig. 2

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Fig. 3

 
 
 
 

Disciplines

Brand Identity

Visual Identity Systems
Logo Design
Brand Guidelines
Creative Direction

Packaging

CPG Packaging
Label Design
Package Development
Naming

Print 

Stationery
Posters
Signage
Apparel

 
 
 
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Fig. 4

 
 

Let's Work Together

If you’re interested in reaching out to me to work on a project, a collaboration, or just want to say hello, feel free to send me an email.

 
 

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